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The Kate effect... but not as you'd expect! Duchess of Cambridge sends sales of HAIRNETS soaring - after the £1 accessory was revealed as the secret to her always flawless up-dos

  • It was recently revealed that Kate uses hairnets to keep her up-dos in place 
  • Superdrug has revealed a 40 per cent increase in sales of the £1.09 product 
  • Comes after her royal tour hairdresser gave a glimpse of her hair regime 

Given the Duchess of Cambridge's enviable tour wardrobe for her recent trip to Sweden and Norway with Prince William, it's perhaps little wonder we've seen the return of the Kate effect.

However, the latest item royal fans are rushing to buy in a bid to emulate Kate is rather less glamorous than previous examples – the humble hairnet. 

Superdrug has reported a spike in sales of its £1.09 version of the old-fashioned hair accessory, after it was revealed as the secret behind the elegant Duchess's flawless up-dos.  

It was recently revealed that the Duchess of Cambridge (pictured in Norway) uses hairnets to achieve flawless up-dos

It was recently revealed that the Duchess of Cambridge (pictured in Norway) uses hairnets to achieve flawless up-dos

The Duchess is a big fan of an elegant up-do - as seen here in Stockholm on her recent tour of Scandinavia with Prince William - and has been know to secure her chignon with a net

The Duchess is a big fan of an elegant up-do – as seen here in Stockholm on her recent tour of Scandinavia with Prince William – and has been know to secure her chignon with a net

It's her oldest beauty trick
Kate in a hairnet in France

Eagle-eyed fans spotted Kate's hairnet when she joined William at a Somme commemoration in France in the summer of 2016

The high street chemist told FEMAIL sales of hairnets have soared by almost 40 per cent in the week following her return from the high-profile tour.

Today, hairnets are most often seen on staff in professional kitchens, but a few decades ago they were an essential for women keen to keep their coiffed hair in place.

The hairnets, costing just £1.09, are certainly one of the Duchess' more frugal beauty secrets

The hairnets, costing just £1.09, are certainly one of the Duchess' more frugal beauty secrets

Meg Potter, Superdrug head of beauty said: 'Sometimes the classics are the best and the hairnet is a great example of a simple idea which can achieve the best results – without the need for fancy technology or expensive ingredients. 

'To hear a humble hairnet is the secret to keeping The Duchess' up dos in place and looking sleek is a far cry from all the usual high end gadgets and beauty lovers have rushed out to pick up hairnets in a bid to recreate these fabulous looks.'

'To hear a humble hairnet is the secret to keeping The Duchess' up dos in place and looking sleek is a far cry from all the usual high end gadgets and beauty lovers have rushed out to pick up hairnets in a bid to recreate these fabulous looks,' she added

Customers can pick up a two pack of hairnets at Superdrug for just £1.09, making it a frugal option for royal-watchers keen to emulate her every look. 

High street chemist Superdrug has reported a spike in sales of the £1.09 product
Kate is pictured in Stockholm during last week's royal tour

High street chemist Superdrug has reported a spike in sales of the product. Kate is pictured in Stockholm during last week's royal tour

It comes after Kate's royal tour hairdresser Amanda Cook Tucker gave an insight into the Duchess's hair regime by posting a picture of her tools on Instagram (pictured) 

It comes after Kate's royal tour hairdresser Amanda Cook Tucker gave an insight into the Duchess's hair regime by posting a picture of her tools on Instagram (pictured) 

And it seems that a hairnet isn't the only trick that Kate has up her sleeve when it comes to her hair.   

What is the history of the hairnet?

Today the humble hairnet's diverse fans include everyone from dancers to dinner ladies to the Duchess of Cambridge.

Before Kate came along, Coronation Street's Ena Sharples – played by Violet Carson – made it her trademark during her 20 years on the cobbles, and back in the 1940s it played a key role in keeping women's Victory Rolls secure. 

But the history of this particular hair accessory goes back much further.

The oldest evidence of the hairnet was found in the 3,300 year old grave of a Bronze Age Nordic girl discovered outside Denmark in 1921.

Later examples have been uncovered from ancient Greece. 

They are understood to have been worn from the 13th Century onwards in England, with illustrations from the period showing women wearing them with a wimple – a cloth headdress that covered the head, neck and sides of the face. 

Source: Wikipedia  

The Duchess' royal tour hairdresser Amanda Cook Tucker gave a glimpse into the her hair regime after taking a snap of her styling tools and products ahead of her visit to Norway and Sweden.

The expansive haul of hair products included no less than 13 brushes, six combs and two hairdryers.

Celebrity hairdresser Jason Collier told FEMAIL at the time the snap emerged: 'I’m not surprised Kate’s hairdresser has such a substantial kit for the Royal Tour.

'We’ve come to expect Kate to look impeccably groomed and glamorous, and she is so famous for that beautiful blow-dry that it always needs to look perfect.

He added: 'Round barrel brushes are essential for creating Kate’s infamous bouncy blow-dry. 

'The first brush looks to be a metal bristle brush, which is great for heat-styling wet hair, aka the first step in the blow-dry process.

'The metal base will heat up, taking out a lot of the bulk and making it easy to tame thick hair like Kate’s, for a smooth finish.'  

Amanda often styles the duchess's hair at Kensington Palace and has been cutting William and Harry's hair since they were children.

She has been Kate's hairdresser since the couple visited the Far East on a Diamond Jubilee Visit in September last year.  

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ABOUT THE AUTHOR celebrityrave

Journalist, writer and broadcaster, based in London and Paris, her latest book is Touché: A French Woman's Take on the English. Read more articles from Agnes.

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