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Bye bye water bottles! Boutique gym chain becomes the first to BAN plastic in a bid to cut down on its 'mindless' over-consumption in the fitness industry
- The boutique gym chain 1Rebel has introduced a new sustainability campaign
- Will see plastic water bottles replaced by stainless steel versions
- Protein shakes will be packaged in bio-degradable containers – not plastic
- Is attempting to reduce the excessive consumption in the fitness industry
A boutique gym chain has introduced a zero-tolerance rule on plastic bottles in an effort to reduce waste.
The group 1Rebel is ramping up its environmental credentials with a new sustainability campaign that will eliminate single-use plastic like water bottles and shake containers – familiar features of gyms everywhere – entirely across all of the brand's studios.
The #RebelAgainstPlastic initiative will make the company the first boutique fitness studio to operate without any single-use plastic.
London gym 1Rebel is operating a zero tolerance rule on single use plastic in the gym in an attempt to crack down the excessive use of the material in the fitness industry
Reusable stainless-steel containers will replace plastic water bottles across all studios; plastic cups for protein shakes will be switched to bio-degradable versions – complete with bio-degradable straws – and 100 per cent recyclable and re-usable kit bags will be introduced in all changing rooms.
The campaign is being launched at the company's new South Bank studio, which opened earlier this month – and then rolled out as across 1Rebel's three other new studio launches in 2018 – Bayswater, Victoria and Kings Cross.
The existing two city studios – at St Mary Axe and Broadgate – will then also adopt the same policy.
The boutique fitness centres are now offering biodegradable cups and stainless steel bottles in place of plastic
'We are all aware of the shocking statistics around the amount of plastic waste that ends up in our oceans every year,' said James Balfour, co-founder and CEO of 1Rebel.
'As innovators in the fitness industry, we have a responsibility to tackle this problem and put an end to the mindless consumption of plastic that has become the norm within the gym environment.
'We hope this inspires others to overhaul their waste and recycling policies in a similar way.'
As part of its commitment to sustainability, the company decided to act after calculating that its annual plastic bottle consumption exceeded over 37,000 units at its two City-based studios alone.
The #RebelAgainstPlastic initiative will also expand across the company's supply chain this year and there will be regular employee briefings on how to reduce plastic consumption on a day-to-day basis.
Founded by entrepreneurs James Balfour and Giles Dean in 2015, 1Rebel offers high intensity, results-driven group workouts on a pay-as-you-train basis, against a backdrop of live music, DJ curated playlists, cutting-edge design and high-end facilities.
BREAK THE PLASTIC HABIT! JOIN THE Celebrity Rave'S CAMPAIGN
Ten years ago this month, the Mail launched a trailblazing campaign to rid Britain of the scourge of plastic supermarket bags — prompted by a heartrending, shaming picture of an endangered turtle entangled in one, which was used on the front page.
The success of our Banish The Bags initiative has been nothing short of phenomenal.
Now, in a landmark series that could have just as big an impact as that front page a decade ago, we’re here to assure you that you really can make a difference — and your actions can help save our beautiful world and its animals.
The Mail’s Turn The Tide On Plastic campaign isn’t intended to make you feel guilty about plastic you depend on. Instead, this series will guide you through small daily steps you can take — with little expense or effort — to make dramatic inroads into reducing the amount of plastic you use.
Even simply changing one habit — such as using the reusable coffee cup we’re giving away today, instead of a throwaway cup — will help decrease the demand for new plastics. If every Celebrity Rave reader uses their cup just once a day in place of a takeaway cup, millions of plastic-lined paper cups will be saved from landfill in a year.
It’s simple maths. Use a plastic bag twice and you halve your plastic footprint. Buy one bar of soap and you may spare the planet two or even three pump-action hand wash bottles. Inspire someone else and the impact is doubled.
We’ll tell you how to double your recycling efficiency overnight, banish plastic from your kitchen and dodge food packaging. Better yet, you can even shop to save the planet with gorgeous — and reusable — plastic alternatives.
It’s never too late to start…